Starting July 1st, NCAA athletes in all three divisions can benefit from their name, image, and likeness. Athletes in states with NIL laws or executive orders can follow the guidelines in those states, and the rest may also participate while following the rules at their respective institutions. Athletes are required to report NIL activities to their schools.
NCAA President Mark Emmert stated, “This is an important day for college athletes since they all are now able to take advantage of name, image and likeness opportunities.” His organization has fought long and hard to deny athletes these rights and has gone all the way to the Supreme Court to attempt to preserve the right to limit even small increases to benefits granted to athletes.
Taking Action | Name, Image, and Likeness (FAQ and other resources)